Personal Branding with Your Word Cloud

So what’s a personal word cloud? 

It’s a colorful image made up of special words that reflect the real you.

Email Size Word Cloud

It’s makes you look sharp on all your 21st century media (web site, social networking, email).

And it’s also an easy tool to help you illuminate your goals as you manage your career.

In this article, you will see some examples and get detailed instructions.

First, how did I stumble on this? I was discussing my resume with Martin Buckland of, and we touched on “personal word clouds” as a new concept.   

Martin coaches and creates resumes … starting with a single powerful compelling word that reflects one’s personal brand. 


That task he leaves as my homework – to come up with that ONE word that illuminates a whole career.

It was so hard for me to settle on a single word.  So I took a initial word list, and added words using font-size and boldness as emphasis.  I ended up with MANY words of different colors, sizes, and styles.

Homework was due and I had no ONE word. “It just looks like a word cloud”, I apologised for not having chosen just one word.

” Hey”, said Martin “why don’t you create a real word cloud out of this.  You can use it to differentiate your email signature. You are more technical so you do it and show me how”.

Then his clincher:  “This is great, I could use it to brand my emails too”.

Wow. That’s how Martin turned my lemon into sweet lemonade.

Let me share with you what I did from there.

George Ridout - Lead and Learn


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