Personal Branding with Your Word Cloud

So what’s a personal word cloud? 

It’s a colorful image made up of special words that reflect the real you.

Email Size Word Cloud

It’s makes you look sharp on all your 21st century media (web site, social networking, email).

And it’s also an easy tool to help you illuminate your goals as you manage your career.

In this article, you will see some examples and get detailed instructions.

First, how did I stumble on this? I was discussing my resume with Martin Buckland of, and we touched on “personal word clouds” as a new concept.   

Martin coaches and creates resumes … starting with a single powerful compelling word that reflects one’s personal brand. 


That task he leaves as my homework – to come up with that ONE word that illuminates a whole career.

It was so hard for me to settle on a single word.  So I took a initial word list, and added words using font-size and boldness as emphasis.  I ended up with MANY words of different colors, sizes, and styles.

Homework was due and I had no ONE word. “It just looks like a word cloud”, I apologised for not having chosen just one word.

” Hey”, said Martin “why don’t you create a real word cloud out of this.  You can use it to differentiate your email signature. You are more technical so you do it and show me how”.

Then his clincher:  “This is great, I could use it to brand my emails too”.

Wow. That’s how Martin turned my lemon into sweet lemonade.

Let me share with you what I did from there.

George Ridout - Lead and Learn


Personal Branding: Make Your Email Signature Speak Out

Want to boost your personal branding?

Here’s a tip that will set you apart, make you stand out, and speak volumes about your personal brand.

It takes just a few minutes and your signature line on every email you send will reflect the Real You.

Create a special type of image and place it in your email signature.

The others will have a photo or a logo. Fine for them.

You can display a Word Cloud that talks about who you are and what your brand is.  That will differentiate you.

The words you want to show, and their relative size, will be your UNIQUE branding item.

So, what does a personal word cloud look like, and how can you get one.

That’s easy.

1. Go to and take a couple of minutes to create your word cloud.

It’s a lot of fun. Wordle does all the work for you.

Just paste in your resume, your profile, your mission statement etc. and let it rip.

You can even play with colors, fonts, styles, etc.

Then save the image.

2. Go to your email site (such as Gmail) and update your signature line with the image.

For example, go to Gmail;s settings page and insert your Word Cloud using insert image.

You can even use the image to link to your web site or social network site (e.g. linkedin).

You’re all set.

From now on, your emails will have a unique personal branding